Don't be fooled by other brands that claim to be the best with seemingly cheap prices! Unfortunately, I was by a highly recommended company with good reviews. The ribbon was made in China and the worst quality that I have ever used. I was extremely dissappointed, until I found The Ribbon Carnival. The ribbon is a great quality ribbon and the colors are bright and beautiful! The only criticisms would be that I wish it was just a little more sturdy, but with a little stiffener, it's perfect! Also, I really wish they carried 2 1/4 black grosgrain so I could purchase all of my ribbon here, in one place. I will continue to purchase my ribbon here for my boutique...great prices for quality ribbon AND they carry the sizes I need to make all of my bows(except black).